Sanford - Rolodex
Tech Accessories

Design Lead as well as managed external 3D and engineering support resources on a multi-material desktop and laptop accessory line that redefine the Sanford and Rolodex brands.

Program helped Sanford get significant shelf presence with all of our major office superstore and retail partners as well as allow brand to build presence for the first time in the desktop tech accessory field.

Suite of products allowed for integrated connectivity and cable managment across the full program offering.

Universal Cubicle Mount Organization and Connectivity System

Design Lead as well as managed external 3D development and engineering support for an extensive program aimed at offering cubcile connectivity and off-desk organization solutions.
Universal rail mount attaches to all OEM office cubicle systems and offers base power and data connectivity as well as off-desk organization accessories. Program allowed Sanford to become the complete workspace solution for home, office and cubicle

Sustainable Laptop and Desktop Program

Program lead to develop a broad offering of sustainable material laptop and desktop configurations that would work with our established Asian manufacturing base.
Explorations included FSC-Certified materials as well as a variety of post consumer recycled material options.
Program was expected to deliver a higher price point offering with increased margin as well as give Sanford a distinctive retail claim difference.

Contact Managment
Core Refresh Program

Design Lead as well as managed external 3D and engineering support for  program to refresh dated
contact managment offering.
Program delivered 4 core items across 4 material and price point families while reintroducing the brand into the modern workplace. Contemporary design language development also reinforced the distinctive brand equity and heritage.

Folios, Planners and Dated Goods Program

Worked on location in Asia to deliver planners and dated goods program that  expanded & complemented
existing contact managment and pad folio books lines with a broad retail footprint and brand statement for major office superstore customers. 

Developed internally as well as managed external graphics, pagination and layout support in the US and Asia.