OXO Automotive

The success of OXO's 5 item premium performance automotive accessory line allowed the iconic brand to continue to explore opportunities outside of their core kitchen portfolio for the first time. 
Ergonomic as well as performance driven, these tools were aimed for a higher price point and delivers on use, function and durability in both cleaning as well as deep winter applications.
The powerful design aesthetic 
built on OXO's brand heritage while also creating a cohesive
product offering.

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Twist head Pivoting Snow Brush and Scraper

Design Plus

An innovative yet simple and durable internal mechanism allows user to customize snow brush removal in either a sweep or push direction. Consumers can aligning head into opposing perpindicular directions with the simple push of a button.


Design Plus Award Winner

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Car and Wheel Cleaning Brush Set

Design Plus

Ergonomic grip surfaces are designed to help locate hands into proper grip locations zones in the handle or head area during wet operation. Santoprene overmolded brush heads will not scuff or damage wash surfaces.


Design Plus Award Winners

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Ergonomic Ice Scraper

Clean and direct design allow a for a non-slip Neoprene grip mated with a performance driven and unbreakable poly-carbonate blade.
Ergonomics drive the blade and grip to form a slight arch to help keep fingers above and out of the way of the windshield surface during operation. Heal bump reduces slip and gives the user added grip control.
Simple construction allows for press-fit grip to be securely attached to blade through an interlocking logo plaque.