With over 15 years of corporate and consultancy design experience I have a proven track record of delivering innovative and compelling consumer brand experiences across a diverse range of industries and product segments. I’ve both designed as well as managed programs and interdisciplinary teams to create meaningful and lasting emotional connections between consumers and brands that have led to sustainable market success.
Through up-front research and manufacturing integration I’ve been able to deliver quickly to the marketplace truly meaningful solutions in people’s lives. Utilizing global trend, ethnographic, qualitative and
quantitative research I’ve been able to define strategic consumer insights that are the core to delivering meaningful and consumer focused innovation. I’ve also worked on the ground in Asia and Europe to facilitated up-front vendor integration into the design, engineering as well as research process from concept
development through production implementation.
With an intuitive sensitivity in form development and ergonomics I’ve been able to create compelling
product solutions and design language that stands out in the marketplace while delivering on brand
equity. By leveraging proven experience in aesthetics, team leadership, research and manufacturing
I’ve been able to help the clients and corporations deliver on their brand promise and successfully lead
their categories and increase market share.
Experience
Euro-Pro, Boston, MA
Senior Design Manager February 2012 - Present
REGEN STUDIO, Charlotte, NC
Principal / Founder June 2011 - February 2012
RUBBERMAID HOME & FAMILY, Huntersville, NC
(NWL) Newell Rubbermaid
Senior Designer / Program Manager Oct 2008 - June 2011
SANFORD NORTH AMERICA / ELDON - ROLODEX, Chicago, IL
(NWL) Newell Rubbermaid
Design Manager / Project Manager Jan 2004 – Oct 2008
RUBBERMAID CONSUMER, Wooster, OH
(NWL) Newell Rubbermaid
Senior Designer / Program Manager June 2002 – Jan 2004
HERBST LAZAR BELL INC., Ft. Lauderdale, FL
Senior Designer / Project Manager July 2000 - May 2001
SMART DESIGN INC., New York, NY
Designer / Project Manager March 1996 - March 1999
Awards / Recognition
IDEA 2011 Finalist - Home
Rubbermaid Reveal Microfiber Spray Mop System
Design Plus Award Ambiente International
Good Grips Car Wash Brush
Design Plus Award Ambiente International
Good Grips Twister Snow Brush
International Housewares Show IDSA Panel 2002
IDSA Carolina - Vice Chair, North Carolina
Patents
Over 35 granted and pending design and utility patents in US,
Europe, China and Japan.
