Delivered for client a category shifing hand held diagnostic tool that allowed product to rise above market saturation of standard box shaped detectors that commoditized the field while not addressing critical end user needs.
In-field work-site ethnographic research directed us to an ergonomic driven solution for extended use in cramped work environments with an easy to remove internal battery pack and charging port.
Sporty and aggressive forward leading aesthetic was driven by the need to make a ground breaking brand statement that separated itself from the field in retail and catalog sales
A unique and purposeful end-user focused design allowed Advanced Test Products to significantly increase market share in the crowded handheld diagnostic field for the first time. The ZX-1 Detector has been a global category sales leader in the US, Europe and Japan.